Project Description
Employer Branding for Recruiters
Next Batch starts on
3rd May 2024
6 weeks | 12 Hrs | ₹ 10,999 Per Person
*Group Discounts Available (for 3 or more) now at only ₹9,999
Call: +91 80766 67527 | E-mail: sachin_pilwan@keyresourcing.com
Session 1: Introduction to Employer Branding for Recruiters
3rd May 2024
1 hr | 07:00 PM to 08:00 PM
Introduction to Employer Branding for Recruiters
Batch Timings
1 hr | 07:00 PM to 08:00 PM
Why – talking about the importance of EB and RM for recruiters to
- build the recruiting funnel
- Improve conversion
- Build the reputation and awareness
Session 2: Bringing employer branding to life in the recruitment process
4th May 2024
2.5 hrs | 10:00 AM to 12:30 PM
Bringing employer branding to life in the recruitment process
Batch Timings
2.5 hrs | 10:00 AM to 12:30 PM
How – integrating EB through recruitment process – EB flywheel
- Awareness – before candidates apply
- Interest – when candidates starts to look for the job
- Desire – when candidates starts to apply
- Application – candidate experience while application to interview
- Join – when candidates become employees
Session-3: Practical, useful EB tools and frameworks for recruiters
4th May 2024
1 hr | 4:00 PM to 5:00 PM
Practical, useful EB tools and frameworks for recruiters
Batch Timings
1 hr | 4:00 PM to 5:00 PM
What? – Practical tools framework
- Advocacy – leadership, employees
- PR – what does media says about your org
- EVP / EB pitch
- Proof points – videos, content, employee stories, org updates, talent branding,
- Careers site
- ATS marketing
- Job Descriptions
- Interviewers & Recruiters training
- Onboarding & Pre-onboarding engagement
- Job poster banners
- Employee Referrals
- Events & Conferences
- Glassdoor
Session-4: Personal Branding and use of social media for TA
4th May 2024
1 hr | 5:00 PM to 6:00 PM
Personal Branding and use of social media for TA
Batch Timings
1 hr | 11:00 AM to 12:00 PM
What? – Channels and Mediums
- Recruitment Marketing – jobs, SEO, programmatic marketing, LinkedIn campaigns, paid advertising, job fairs, infographic JDs and video JDs
- AI & ChatGPT
- Alumni Marketing
Session-5: Industry expert – case study
5th May 2024
2.5 hrs | 10:00 AM to 12:30 PM
Industry expert – case study
Batch Timings
2.5 hrs | 10:00 AM to 12:30 PM
The EBProject
- Team of 5 building a presentation/approach on a business challenge
- Presentation to external judges